Canadian Pharmacies
The US pharmaceutical industry is currently fighting it out with
their Canadian counterparts. The reason? For one, the latter has
managed to garner a sizeable amount of the former's market share.
Driven by cheaper prices, this trend is continuing and Canadian
pharmacies are adding customers like never before. US pharmaceutical
companies have gone on the offensive, criticizing their Canadian
counterparts for indulging in unfair trade practices.
The
origin of this conflict goes back to the early 90s when the American
industry lobbied hard to make cross-border trading with Canada and
Mexico duty free. The result of this was the North American Free trade
Agreement or NAFTA. Thanks to NAFTA, trade between the three North
American countries (the US, Canada and Mexico) began growing. NAFTA
permitted free movement of goods across the borders without the
imposition of usual cross-border tariffs.
The American industry benefited enormously from this because they could
now outsource their manufacturing to these countries and sell the
finished products back again to them. Thus the manufacturing costs went
down and profits began coming in. American pharmacies, whose main rival
those days was Europe, also benefited from this, as most of their
R&D facilities were in Canada and the work was done at much lower
rates.
The joy of American pharmaceutical companies was short lived as many
Canadian companies started selling drugs at discounted prices to US
customers. This was done as Canadian companies realized that the
cheaper R&D and manufacturing costs can be used to offer cheaper
drugs to customers. Further, the price of drugs in Canada is strictly
regulated by the government. On an average, a buyer based in US can
save anything from $50-$200 a month by purchasing drugs from across the
border. Displaying a spirit of competitive capitalism, the Canadian
companies began selling drugs directly to US customers in Border States
and by other means, like Internet and phone, to buyers in other areas.
In the US, it is illegal to import prescription drugs from Canada.
However, import of drugs for up to 3 months of personal use is
permitted.
The interesting fact is that most of the brand-name prescription drugs
sold in Canada and the US are all products of the same manufacturing
plants. Canada imports many raw materials and finished products from
the US. Thus, most Americans may actually be re-importing American
drugs.
With increasing profits, Canadian pharmaceutical companies started
looking at other means of marketing including sale via the internet and
mail order delivery. The American model of differential pricing at the
retail level and for bulk customers like insurance companies means that
the real price of a drug sold may not be known. Thus, the main segment
of customers who have approached Canadian pharmacies are either the
uninsured or those states whose negotiation power has been curtailed
thanks to various regulations. Thus, indirectly at least, these
purchasers are actually paying for the subsidies doled out to the
insured. This is why they end up paying more for the drugs in their own
country.
In the long run however the increase in purchase from Canada may
actually push the retail prices in Canada North wards. A phenomenon,
which, is already happening thus, sooner or later Canadian drugs may
also become expensive on par with their US counterparts. But for now at
least, the Canadian pharmacies seem to be on the right track.